MORE EYES. MORE FANS. MORE OPPORTUNITIES.   ✳   WOMEN'S FOOTBALL. STREET TO STADIUM.
THE NEXT CHAPTER OF WOMEN'S FOOTBALL

THE GAME'S
BIGGER
THAN THE
PITCH.

Pro stars. Street ballers. The stories in between. Ballin Chicks brings women's football closer to the culture around it — and helps create more opportunities along the way.

Get featured The mission
LONDON ROOTS   /   GLOBAL GAME   /   EST. 2026
BC logoFOOTBALL / CULTURE / COMMUNITY
MORE
EYES.
MORE
FANS.

More attention. More connection. More opportunities for the women shaping the game.

THE BEGINNING / 001
001  /  WHY WE EXIST

“THE TALENT IS ALREADY HERE. LET'S PUT MORE EYES ON IT.”

01 / DISCOVER

Give the game a face.

Put pro stars, rising talent and overlooked street ballers in front of new audiences through stories worth sharing.

02 / CONNECT

Take it beyond the pitch.

Bring women's football into conversations about music, gaming, fashion, entertainment and everyday culture.

03 / CREATE

Turn eyes into opportunities.

Help turn meaningful attention into collaborations, experiences and commercial possibilities for the women involved.

002  /  GET INVOLVED

WHAT'S YOUR
NEXT MOVE?

Whether you can ball or you want to back the game, there's a place to start.

01   /   PLAYERS & CREATORS
B

GET
FEATURED.

Footballer, freestyler or creator? Tell us your story and why we should know your name.

02   /   BRANDS & ORGANISATIONS
C

LET'S
BUILD.

Explore original content, partnerships, community collaborations and future experiences.

Just here for the football?
Follow the stories from day one. We're building the community on Instagram first.

Follow @ballinchicks
003  /  THE EDITORIAL

THE STORIES
WE'LL TELL.

Independent coverage and original formats at the intersection of women's football and culture.

THE PROS01 ↗

ONES TO
WATCH.

The professional stars and rising players worth getting familiar with.

PLAYER DISCOVERY
THE STREETS02 ↗

STREET
CERTIFIED.

Talent, personality, 1v1s and local football stories that deserve the spotlight.

GRASSROOTS & 1V1s
THE CULTURE03 ↗

BEYOND
90.

The crossover: music, fashion, entertainment, gaming and life beyond matchday.

FOOTBALL & CULTURE

These are developing editorial formats. Individual features and events will be announced as they are confirmed.

004  /  BIGGER THAN CONTENT

MORE
OPPORTUNITY.
FOR MORE
GIRLS.

We want the attention around women's football to do something useful. Over time, that could mean collaborations, grassroots access, community events and fundraising that help more girls take part.

We're starting with the stories and the community. The bigger experiences will follow when the right partners are in place.

Talk partnerships
THE LONG-TERM MISSION

MORE EYES.
MORE FANS.
MORE
OPPORTUNITIES.

Not just watching women's football grow. Helping more people feel part of it.